CREATIVE DIRECTION | VISUAL IDENTITY | EVENT PRODUCTION | SET DESIGN
BIG SUMMER ENERGY
CLIENTS: MONAR ANTWERP & UGG | DATE: SS25
© Johan Poezevara
It’s magnetic confidence. It’s swagger. It’s that je ne sais quoi — hard to define, but impossible to ignore. Big Summer Energy celebrates that effortless balance between standing out and feeling at ease, where personal style meets collective comfort.
During the 4-day Antwerp Art Weekend (a , UGG and Monar brought this energy to life with an open call inviting local art students to showcase bold expressions of individuality — through installations, fashion, painting, and more. The result: a vibrant fusion of creativity, community, and summer spirit.
Images & video by Sherwood Nkwenti, unless otherwise stated.
CONCEPT
Following a successful first event at Monar during FW24, we wanted to build a stronger, more community-driven partnership — one that felt organic and aligned with UGG’s values of comfort, creativity, and connection.
At the time, the Antwerp Art Weekend was promoting its upcoming edition and calling on artists and partners to join. Seeing the opportunity to connect UGG’s Big Summer Energy theme with Antwerp’s vibrant creative scene, we applied as official partners of the event — gaining visibility across Antwerp Art Weekend’s channels and positioning the collaboration within the city’s broader cultural context.
VISUAL IDENTITY & assets
Aligning with UGG’s SS25 visual identity, we developed the visual identity and produced all marketing materials — including event banners, scratch cards, and branded goodies — merging UGG’s global SS25 aesthetic with Antwerp’s creative edge.
EVENT & SET DESIGN
The set design embodied the concept — an open, magnetic space that invited expression and interaction. Monar & Clothes is fortunate to have a unique location: a bright, fully covered hallway leading to a courtyard with its own bar. We took full advantage of this setup, transforming it into an immersive exhibition space that naturally drew people in from the street.
Large printed banners showcasing UGG’s seasonal campaign imagery framed the space, creating a visual link between the brand’s global identity and the local creative expressions on display. Students’ works became part of a fluid installation that blurred the lines between gallery and gathering. The atmosphere was bright, confident, and full of movement — just like summer itself.